https://techcrunch.com/2017/04/19/google-said-to-be-planning-a-built-in-ad-blocker-for-chrome/

This is great news, a lot of web browser users typically do not look for adblockers, by having an adblocker built into the browser and activated by default, those users will be better protected from intrusive ads that slow down their web browsing experience.

However, the more security-minded users will want to audit the open source code for the built in adblocker.